Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
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Camargue founder Andrew Litchfield steps back from day-to-day role
21 May 2012 | by John Owens
Litchfield, agency MD for nearly a quarter of a century, has been replaced in the role by Jo Lloyd, formerly director of the corporate and business-to-business team. The move also follows on from the recent departure of former associate director Graeme Buck to become head of PR and internal ...
Infrastructure India calls in Merlin for financial brief
09 May 2012 | by Alec Mattinson
. The Merlin team comprises chief executive Paul Downes, director Toby Bates, associate director Del Jones ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...
UN responsible investment body brings in Lansons
03 May 2012 | by Alec Mattinson
development in June. The Lansons team is led by chief executive Tony Langham and associate director ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
the level of message association and the highest levels of brand awareness. ...
RLM Finsbury brought in for Russian property IPO
18 Apr 2012 | by Alec Mattinson
the listing process, with London-based partner James Bradley and associate partner Anastasia Gorokhova ...
Vodafone revamps global comms with new hires and City agency
22 Mar 2012 | by Alec Mattinson
Pharmacy Association. She is also a former comms director at BT Global Services' healthcare division, BT ...
Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
, which now sponsors the Buy My Face site, gains much from its association with the youthful spirit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
