Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
later we added the other functions that associated with marketing market research, design as well ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...
ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents ...
Brand barometer: Nappies, which one is most prominent online?
23 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ... of 2012 and we re delighted to have them associated with our brands and campaigns. People want to hear ...
Unilever's Keith Weed: 'Marketing's at a crossroads'
05 Mar 2012 | by Arif Durrani
Speaking at the Advertising Association Lead 2012 summit last week, the man behind the world s second largest advertiser issued a strong plea for marketers to accept their responsibilities and help build a more ethical, sustainable future. He said: "Marketing has, from the very beginning ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
engaging and compelling to get them through the door.' When Marketing , in association with Elmwood ...
Ecover launches £4m brand campaign
09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
way which went beyond the trite 'green' claims that we too often see associated with mainstream ...
Sector Insight: Household paper
07 Jul 2011 | by Jane Bainbridge
, making up 65% of sales. Kimberly-Clark's Andrex, long-associated with its puppy brand icon, accounts ...
Driving value from promotions
30 Jun 2011 | by Rod Street
are competing for share of wallet and its associated market share. There is no doubt that brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
