Healthcare: Awareness Campaign Close-up - Oraldent focuses on gum advice
18 Feb 2005
that supports the teeth. For further information contact hsd associate director Cerys Evans on 01923 777277 ...
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Crisis comms - Toiletry industry body heads off scarestories
11 Nov 2005 | by Helen Gregory
Campaign: The value of self-esteem Client: Cosmetic, Toiletry and Perfumery Association PR team...Products made by Cosmetic, Toiletry and Perfumery Association (CTPA) members were under attack from a stream of media stories on toxic chemicals. This threatened consumer confidence and raised ... on representing CTPA as a vibrant and responsible industry association, founded on the value of self ...
Marketing Communications: Emotional connection
22 Oct 2004
them? Will it associate them with a desirable social group?' he says. To illustrate this, he uses ... the positive characteristics associated with it. If we didn't fit in at the party we will conclude ...
Impulse updates image for fragrance launch - Consumer PR
01 Oct 2004 | by Maja Pawinska
Campaign: Goddess Mantras Client: Impulse (Lever Faberge) PR Team: Cairns & Associates UK...and stylish. Strategy and Plan The launch strategy was to associate the brand and the new product ... , Bliss, Cosmogirl! and More. According to in-house analysis by Cairns & Associates, half the coverage associated Impulse with empowerment or confidence, and 90 per cent included the website address. There were ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
, Cairns & Associates, has used personalities for specific projects, such as getting Tara Palmer ...
CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying
21 Nov 2003 | by Ian Evans
Client: British Dental Association PR Team: In-house Campaign: Introduction of fluoride...healthcare without choice. The British Dental Association (BDA) has been at the forefront of the campaign to introduce selective fluoridation, backed by the British Medical Association and the British Fluoridation ...
C&A wins brief to relaunch Sunsilk for Lever Faberge
21 Feb 2003
Cairns Associates has scooped the consumer PR remit for the UK re-launch of Lever Faberge
PUBLIC SECT0R BRIEFS: British Aerosol hires Axiom
24 Jan 2003
TRADE BODY: The British Aerosol Manufacturing Association has hired Axiom Communications on a B2B
C&A to handle PR push in new year for Impulse brand
13 Dec 2002 | by IAN HALL
Lever Faberge has hired Cairns Associates to handle a consumer PR blitz for its body-spray brand
STOP PRESS: Lever Faberge appoint Cow
29 Nov 2002
with incumbent Cairns Associates for the core Comfort remit.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
