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Healthcare: Pfizer in crisis mode as Bextra withdrawn

The drugs giant plunged into crisis comms overdrive last week following a US Food and Drug Administration decision that the risk of 'rare but serious' skin conditions associated with the painkiller warranted the suspension of its marketing and sale. Pfizer's PR agencies on Bextra - Ogilvy PR Worldwide ...

Campaign: Charity calls for Govt action on cannabis - Lobbying

of the mental health risks associated with cannabis use. Objectives To raise public awareness and gain DoH ...

Healthcare: MPs propose clampdown on promotion of new drugs

and Industry should take responsibility. The Association of the British Pharmaceutical Industry (ABPI) said ...

Opinion: Pharma inquiry lacks understanding of PR

including the Association of the British Pharmaceutical Industry (ABPI), attend the seventh session

News Analysis: Judgement day for Big Pharma

of practice on 'freebies' - the Association of the British Pharmaceutical Industry (ABPI) is currently ... Association will then take the stand, plus pharma firms themselves. Twenty-four hours after the sixth ... Chiswell, BioIndustry Association chairman - Simon Clark, British Generic Manufacturers Association chair ...

Healthcare Survey: Ghost writers under spotlight

such dramatic claims, the Association of the British Pharmaceutical Industry (ABPI) is sceptical that fake drug ...

Healthcare: Brand visibility

great care to comply with the Association of the British Pharmaceutical Industry (ABPI) Code of Practice ...

News Analysis: GSK trials register raises PR stakes

will become the norm. The question is whether firms do this individually or as an industry.' The Association ... ' Association principal policy adviser Frances Blunden has called on them to follow suit. AstraZeneca says ...

Healthcare: Pfizer plugs diabetes research for Lipitor

It is using Omnicom PR agency Ketchum's London office, along with PR input from the WPP stable, to plug the results of the 'Collaborative Atorvastatin Diabetes Study' (Cards), unveiled last week at the annual meeting of the American Diabetes Association in the US. Ketchum London associate director ...

HEALTHCARE: Pharmas face the future

. But it remains a profitable industry. According to the Association of the British Pharmaceutical Industry's (ABPI ... for the internal relations team are the in-house intranet, magazines, and all associate meetings, where staff have ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.