Dove launches campaign to support self-esteem programme
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
-hour workshops in partnership with the Beat Eating Disorders Association. The brand aims to reach one million ...
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Skyn condom ads safe after ASA throws out complaints
02 May 2012 | by Matthew Chapman
The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising, which also included a poster headlined "Roll on better sex", was offensive and inappropriately placed where it could be seen by children. The posters by BLAC ran in March. They highlighted how Skyn ...
Unilever's Keith Weed: 'Marketing's at a crossroads'
05 Mar 2012 | by Arif Durrani
Speaking at the Advertising Association Lead 2012 summit last week, the man behind the world s second largest advertiser issued a strong plea for marketers to accept their responsibilities and help build a more ethical, sustainable future. He said: "Marketing has, from the very beginning ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in building brand awareness, driving our association with fashion and ultimately allowing us to further engage ...
Brand barometer: Carbonated drinks, which one is most prominent online?
10 Feb 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Brand barometer: Men's deodorants, which is most prominent on the web?
03 Feb 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words/phrases with each other ...
WFA unveils keynote speakers for Global Marketing Conference
23 Jan 2012 | by Arif Durrani
The event, which is being co-hosted by WFA's US member, the Association of National Advertisers (ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest advertising market. The Global Marketing Conference aims to inspire showcase examples of great brand ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
to shift attitudes over time. Tom Bage, public affairs manager at the Advertising Association, said ...
17 Cosmetics uses music to engage with teens
10 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Mother and called "17 make-up songs" features new bands and solo artists creating music and videos that are heavily associated with make-up used by teenagers. Media buying is handled by OMD. Each product launched by 17 will have the "emotions" of the piece of make-up explained ...
Sector Insight: Colour Cosmetics
26 Oct 2011 | by Jane Bainbridge
The colour-cosmetics sector is buoyed by continual NPD, driven by its close association
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
