Luther Pendragon to help ABPI tackle controversial NHS reforms
07 Feb 2012 | by Elizabeth Pears
The Association of the British Pharmaceutical Industry has called in Luther Pendragon to devise a
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Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...
Driving value from promotions
30 Jun 2011 | by Rod Street
are competing for share of wallet and its associated market share. There is no doubt that brands ...
Tiger Woods back on the brand wagon
29 Jun 2011 | by Ben Bold
of that year, brands including Gillette and Accenture severed their association with Woods , whose behaviour ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...
What Next in Digital?
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Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Boots profits rise above £1bn
17 May 2010 | by Joe Thomas
as the pharmaceutical wholesale division, associates and joint ventures, replaced Marks Spencer at the top ...
Sector insight: Complementary medicines
10 Feb 2010 | by Jane Bainbridge
, as smaller players may struggle to meet the cost associated with meeting the requirements of the scheme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
