The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...
Brand barometer: Fast-food chains, which one is most prominent online?
02 Mar 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
strong associations with value for young people. Harvester is interesting because for some young people it was the first eating out venue they remember visiting. The brand carries associations ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Happiness is an elastic concept and merely associating a brand with it is not enough to woo
The most irritating ads of 2011
10 Jan 2012 | by David Benady
being edited out after admitting taking cocaine - not something M S would wish to be associated with ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Association of Publishing Agencies International Content Summit 2010 Third Sector British ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The Advertising Association (AA) is understood to be preparing a research project into the food
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ... associations through ads featuring Aussies Brad and Dan and a host of tie-ups with comedians including Steve ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
