UN responsible investment body brings in Lansons
03 May 2012 | by Alec Mattinson
development in June. The Lansons team is led by chief executive Tony Langham and associate director ...
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Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus to associate itself with the best individuals and companies in the City". The annual award ceremony, which ...
Lansons wins exchange trading account
08 Mar 2012 | by Alec Mattinson
The firm, one of the globe's largest providers of exchangetraded products, called in Lansons after a competitive pitch process to handle PR and media relations for product launches and ongoing marketing support. Lansons founder Tony Langham will lead the account alongside associate Louise Marriott ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...
Arthur London lands £4.5m M&G brief
27 Aug 2009 | by Claire Billings
Association Awards. Spindler said: "In its category, M G has the best creative reputation of any investment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
