Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
of a festival in Hyde Park. Meanwhile, Marks Spencer (M S) is subtly trying to associate itself ...
Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign
27 Feb 2012 | by Hannah Crown
The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
in December last year". An Advertising Association spokesman added: "We re used to the CFC s hyberbole ...
Brand Health Check: Muller
02 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in the advertising and the associations of Muller being a 'good mood' food. ...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
for this year's Marketing Society Awards for Excellence in association with Marketing.
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
retains a link to its origins; the holding company is called Doctor's Associates. The figures emerged ... on the platforms of health and value, no mean feat for a brand associated with calorific products such as its ... products as part of their calorie-controlled diets. To further support the association, Subway ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
