IAA launches global ad competition with live Canon Europe brief
16 Mar 2011 | by Arif Durrani
The International Advertising Association has launched its annual global competition
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BETC London aids child protection collaboration
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
BETC London is helping the Association of Chief of Police Officers (ACPO) with a project
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...
Government to consult industry over future of COI
05 Jan 2011 | by Gemma Charles
. The Advertising Association (AA), which in November attacked the Government over its failure to consult ...
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Spending review hits VisitBritain hard
20 Oct 2010 | by Daniel Farey-Jones
. Commenting on the Comprehensive Spending Review, Tim Lefroy, chief executive of the Advertising Association ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
