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The rise of ad sales spells new era at Microsoft

in investment ("I wasn't very good at it," he admits. "And I missed the big play"), having left Associated ...

The DIY creative brands

Association of National Advertisers (ANA) found that 42% of ANA members had established internal advertising ... -party help in such cases may come from trusted, long-term associates or ad hoc hired hands. 3 ...

Brand Health Check: Everything Everywhere

associate Orange with retail sales, and T-Mobile with online and direct sales. - Everything Everywhere ...

Digital to drive media growth in 'golden age for the empowered consumer'

,864 31,486 33,479 Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...

Jeremy Lee on Media: Prime mover disadvantage

some observers give it credit for. Jeremy Lee is associate editor of Marketing. Read his blog ... in Berkeley Street, Mayfair, in 1932. Over the next few years, the dealership became closely associated ...

Jeremy Lee on Media: Why BARB is in denial

to be denying the inexorable advance of convergence. - Jeremy Lee is associate editor of Marketing. Read his ...

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

The art of serial brand arson

, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.