Angry Birds to open official theme park
28 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
and associate it with a strong and well-known brand." The park does not have an official opening date ...
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Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
24 Apr 2012 | by Nick Batten
, associate director at Carat, said: "The Industry Trust's 'Moments Worth Paying For' campaign is about ...
Understanding older women gamers
27 Feb 2012 | by Emily Hunt
helps ward off the physical and mental infirmities we associate with old age, shouldn t signing up ...
Brand barometer: Sony, Nintendo & Microsoft, which is most prominent on the web?
13 Jan 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Electronic Arts claims Twitter ads exceeded expectations
08 Nov 2011 | by Sarah Shearman
Brown, associate director at MediaCom, the agency behind the campaign, said it exceeded expectations ...
Brands missing out on 33 million-strong gaming market
23 Sep 2011 | by Matthew Chapman
in association with agency Kantar Media, which conducted a nationally representative sample of 4,000 respondents ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
,864 31,486 33,479 Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates ...
BRIC Report: Video game advertising spend
06 Jun 2011 | by Staff
Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts. ...
BRIC Report: Console/handheld game market
06 Jun 2011 | by Staff
: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards ...
BRIC Report: Wireless game market
06 Jun 2011 | by Staff
: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
