The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
The Football Association of Wales (FAW) has picked Freshwater for a year-long brief in an effort
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
role for their association . They must have a reason for being there that is congruent with the event ... know from our research that brands which put significant spend behind their association reap greater ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
brand of fitness and lingerie To associate the bra with relevant celebrities and sports ... celebrity associations by sending the bra to female Strictly Come Dancing contestants, who trained wearing ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
at Leicestershire and Rutland County Football Association. ...
Premier League tenders for new broadcast rights
04 May 2012 | by Mark Banham
pm "closed window" is an agreement whereby leagues and associations do not televise matches ...
Capital One in frame to become League Cup sponsor
04 May 2012 | by John Reynolds
has opted not to renew its 14-year association with the competition. Capital One is viewing the cup ...
Brand barometer: Top five Premier League football clubs, which one is most prominent online?
04 May 2012 | by Gemma Charles
-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases ...
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
for life'. It planned to launch this Reebok CrossFit association in 2012 in the UK. Ahead ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA)....jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ... association wanted to ensure that it didn t "get left behind" by brands who just wanted to work with the LTA for the Olympic year. He said that the association was also looking for "ways we can find additional revenue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
