M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate
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McArthurGlen calls UK planning review
26 Apr 2012 | by Maisie McCabe
to encapsulate anticipation, temptation, desire and joy, which the brand believes are associated with shopping ...
Brand barometer: Chocolate bars, which is most prominent on the web?
27 Jan 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...
Brand barometer: Department stores, which is most prominent on the web?
23 Jan 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...
Supermarket price war fails to bolster food sector
07 Dec 2011 | by Matthew Chapman
Statistics from market research firm Nielsen show the proportion of goods on promotion in all the major supermarkets during the four weeks to 26 November increased from 35% last year to 37% this year, but there was little associated uplift in sales. Sales by value were up 2.2% year on year in November, compared ...
John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
brands that made the final cut in The Marketing Society's annual Brand of the Year award, in association ...
M&S and Sainsbury's back PM's GREAT campaign
23 Sep 2011 | by Sara Kimberley
brands associating themselves with the campaign include Deutsche Bank, Rio Tinto and National Grid ...
O2 unveils Priority Moments scheme backed by £6m ad spend
14 Jul 2011 | by Gemma Charles and Noelle McElhatton
t like any other scheme. Harvey Nichols wouldn't associate themselves with brands that they didn t feel ...
Driving value from promotions
30 Jun 2011 | by Rod Street
are competing for share of wallet and its associated market share. There is no doubt that brands ...
Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
dwell time, while also being the first and last association with that festival, as people journey ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
