Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
of a festival in Hyde Park. Meanwhile, Marks Spencer (M S) is subtly trying to associate itself ...
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Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
experts to find the best advocates to associate their brand with. Really the message is simple: tread ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate
Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
Association said the move would penalise the poorest people in society. ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
Saatchi has poached Gavin Torrance and Danny Hunt , the associate creative directors at Dare ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
back and enjoys a mild glow from its association with one of Britain's best-loved brands. What ... the association between those sensual mauve swirls and the WH Smith checkout experience - something no self ...
Samsung hires Jamie Oliver as Olympic brand ambassador
06 Mar 2012 | by Matthew Chapman
ambassador for Paralympic Games' sponsor Sainsbury's for 11 years and ended his association ...
Trading places: this week's people moves
02 Mar 2012 | by Matthew Chapman
has partnered with John Ayling Associates director Richard Cox and planner Deidre MacNair ...
Helen Edwards: Real value can come at a higher price
29 Feb 2012 | by Helen Edwards, PPA, Business columnist of the year
with acceptable ranges, standards and brand associations. Waitrose has come at value the other way, raising ...
Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign
27 Feb 2012 | by Hannah Crown
The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
