MEC Manchester wins furniture account
20 Apr 2012 | by Maisie McCabe
Manchester, said: "With their current UK expansion, this really is an exciting time for all associated ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Media Bitch's Diary 5 April
05 Apr 2012 | by Media Bitch
the former Associated Newspapers sales veteran, Bitch hears you can say your final au revoirs at the Alphabet ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
back and enjoys a mild glow from its association with one of Britain's best-loved brands. What ... the association between those sensual mauve swirls and the WH Smith checkout experience - something no self ...
Blue Rubicon launches agency Surname & Surname
08 Mar 2012 | by Sara Luker
Surname Surname, which is a play on the tendency for PR shops to be named after their founders, launches after winning its first client, sofa retailer DFS. The agency starts with six full-time employees and is being led by Lotte Jones and Kev O'Sullivan, who moved from their roles as associate ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
-campaign To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ... . RESULTS The campaign gained the support of 22 associations including the Department for Energy ...
Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position
01 Feb 2012 | by Matt Cartmell
by associate director Drew Barrand, has already negotiated a sponsorship agreement with Cycle Slam 2012, a 22 ...
Brand barometer: Chocolate bars, which is most prominent on the web?
27 Jan 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...
Brand barometer: Department stores, which is most prominent on the web?
23 Jan 2012 | by Gemma Charles
into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
