M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
Marks & Spencer is to unveil its summer campaign this week, using celebrities to subtly associate
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Ocado director warns Olympics will 'bugger up' summer business
01 May 2012 | by Matthew Chapman
the Games. The British Beer Pub Association (BBPA) has stressed efforts must be made in partnership ...
Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign
27 Feb 2012 | by Hannah Crown
The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...
Kids' tablet computers dominate top toys list
19 Dec 2011 | by Matthew Chapman
with expectations with six of the top ten being predicted in the Toy Retailers Association's Dream Toys list (PDF ...
Christmas day online shopping spree to hit £186.4m
19 Dec 2011 | by Sarah Shearman
considering that many of these sales could actually be associated with popular gifts people have received ...
Supermarket price war fails to bolster food sector
07 Dec 2011 | by Matthew Chapman
Statistics from market research firm Nielsen show the proportion of goods on promotion in all the major supermarkets during the four weeks to 26 November increased from 35% last year to 37% this year, but there was little associated uplift in sales. Sales by value were up 2.2% year on year in November, compared ...
Brands back 'Reevoo Mark' to verify trustworthy online reviews
27 Sep 2011 | by Sarah Shearman
from being damaged by association with misleading review sites. ...
Primark to unveil first transactional website
23 Aug 2011 | by Andrew McCormick
The Associated British Foods subsidiary has put out a tender for a digital agency to build its first ecommerce site, as it looks to tap into the growth in online retail. The site is expected to go live in 2012. While most of its rivals already sell goods online, Primark has concentrated ...
Driving value from promotions
30 Jun 2011 | by Rod Street
are competing for share of wallet and its associated market share. There is no doubt that brands ...
Festival fever
24 Jun 2011 | by Clementine Marcel and David Akeredolu
dwell time, while also being the first and last association with that festival, as people journey ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
