Infrastructure India calls in Merlin for financial brief
09 May 2012 | by Alec Mattinson
. The Merlin team comprises chief executive Paul Downes, director Toby Bates, associate director Del Jones ...
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Oil & Gas UK calls in MHP
10 May 2012 | by John Owens
Oil & Gas UK has called in MHP as the trade association looks to engage more fully with the public...added: 'What we are trying to do is increase understanding of our industry, and as a trade association ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made..., especially if they re built on brands." In three years as chairman of the Advertising Association, I have ...
Cilla Snowball named new Advertising Association chairman
03 May 2012 | by Jeremy Lee
become the first female chairman of the Advertising Association.
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ...
Oil & Gas UK seeks agency to help improve public perceptions
29 Mar 2012 | by John Owens
Oil Gas UK, the industry's trade association, is inviting shortlisted agencies to pitch next week for a brief to broaden public understanding of the industry's activities. The brief, seen by PRWeek, reveals that Oil Gas UK's board believes that the industry is 'widely misunderstood ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
to alcohol company websites and associated social media. It also pledges to "look for opportunities ...
BP's comms plan hit as Maitland's George Trefgarne turns down global role
29 Feb 2012 | by Alec Mattinson
and financial PR at Sainsbury s, to be global brand manager for fuels. Meanwhile, Maitland associate partner ...
Brands sought for £10m Olympic museum
28 Feb 2012 | by Ed Owen
The British Olympic Association (BOA) is hoping to raise £10m to fund an Olympic legacy museum.... Colin Moynihan, chairman of the British Olympic Association, said: "We are now looking to the Olympic ... the Deppwater Horizon disaster, BP's brand image was found to have improved from its association with the 2012 ...
Industry bodies unite for experiential marketing code
28 Feb 2012 | by Gemma Charles
The code of conduct was drawn up by a working group assembled by the Institute of Promotional Marketing IPM) which included the Direct Marketing Association, ISBA and the alcohol producers' social responsibility body, the Portman Group. The rules will cover methods such as sampling, face-to-face marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
