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Daily deal site DiscountVouchers.co.uk hires Rooster PR

more companies to associate with the site. Currently, DiscountVouchers.co.uk has 3,500 merchants signed ...

Entertainment: Lappset happy with angry approach

Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize

Brand Health Check: Vertu

language; it has built luxury by association. It's time to step out of the shadows. ...

Sony partners Blinkx to expand video content

partners include BBC iPlayer, ITN, Press Association, YouTube and Reuters. Follow Matthew Chapman ...

Brand barometer: Tablets, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

. Click here to watch Arthur talk to PRWeek's associate editor Kate Magee in more depth about the battle ...

Ocado director warns Olympics will 'bugger up' summer business

the Games. The British Beer Pub Association (BBPA) has stressed efforts must be made in partnership ...

Samsung overtakes Nokia to become world's top handset seller

and becoming the world's largest handset vendor in the process. Alex Spektor, associate director at Strategy ...

Brand barometer: TVs, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.