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NBA gets serious about cracking UK

The National Basketball Association (NBA) is one of the world's biggest and most respected sports

Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

The changing face of music tie-ups

association with the late Michael Jackson. Collaboration with consumers O2 stepped up its location ...

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize

Jagermeister

often as a shot mixed with Red Bull. In recent years the brand has cultivated associations with rock ... Braunschweig football club. A brief legal battle with the German Football Association led to the brand becoming ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.