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THIS WEEK: Littlewoods in football focus

, and develop, the firm s footballing associations, with new football-related products planned for 1996 ...

ADVERTISING: BRIEFS

Ford Dealer in TV drive Six new Ford Dealer commercials are to go on TV in the UK, each tailored to the ten regional dealer associations and supported by complementary press ads in What s On TV and TV Times. The ads, through Ogilvy We ve moved away from hectoring the consumer ...

BELOW-THE-LINE: Tesco checks out its corporate branding

. Instead, they developed a font designed to wed old with new. It retains the quality associations of a ...

THIS WEEK: Pepsi escapes copycat blues

is understood to have been designed by Landor Associates in New York, and has been on test in Bahrain ...

BELOW-THE-LINE: BRIEFS

by the Association for Business Sponsorship of the Arts. It says pounds 82.8m of business support was contributed ... to open a Milan office, Milan-based Theo- dore Trancu & Associates has ended its non- exclusive ...

THIS WEEK: STOP PRESS

by Landor Associates. TNT Classic Movies is to spend pounds 500,000 on ad and PR support for 31 ...

THIS WEEK: The importance of individuality

. It s not the first colour we associate with food and drink, but it does have the tremendous virtue of being ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

the world free on Christmas Day promotion did not augur well. The Consumers Association questioned ...

THIS WEEK: Land Rover tops direct winners

s Direct Marketing Association/Royal Mail awards....Land Rover s decision to use only direct marketing for the key launch of the first all-new Range Rover for 25 years has earned the company and its agency Craik Jones the top prize in this year s Direct Marketing Association/Royal Mail awards. The campaign targeted 12,000 of the UK s richest ...

ADWATCH: Parents want fair play from toy advertisers

Although toys were recently cited in the Advertising Association s list of the top ten advertising...Although toys were recently cited in the Advertising Association s list of the top ten advertising sectors in Britain most under threat from censorship, this week s Adwatch survey shows that more than half the population wants toy advertising to continue as it is, with no further restrictions ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.