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BELOW-THE-LINE: Tesco checks out its corporate branding

. Instead, they developed a font designed to wed old with new. It retains the quality associations of a ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

the world free on Christmas Day promotion did not augur well. The Consumers Association questioned ...

BELOW-THE-LINE: BRIEFS

professionals in the Round Britain Race. Dazed appoints agency Carol Hayes and Associates has ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL

Sainsbury s co-ordination of magazine, recipe cards and ads makes a perfect mix for Caroline Marshall

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Midland Independent Newspapers plc Award: Media Planning Award of the Year

Ford introduced the concept of the Ford Dealer Advertising Associations (FDAAs) into the UK in 1991 ... . In conjunction with Ogilvy and Mather Direct, Ford determines the associations by the most geographic ... Advertising Association (GLFDAA) to commission a comprehensive qualitative research project to investigate ...

 

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