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NEWS: ACT seeks a ‘ride-on’ PRO

The Association of Cycle Traders (ACT), the body which represents independent bicycle shops...The Association of Cycle Traders (ACT), the body which represents independent bicycle shops, is looking for its first in-house PR person. ACT president Peter Robinson said a passion for cycling ... at the association s Tunbridge Wells headquarters, will cover lobbying on such issues as the inclusion of bike ...

NEWS: A good cause is good news for sales figures

Eighty-six per cent of consumers will choose to buy a product associated with a cause, if price...Eighty-six per cent of consumers will choose to buy a product associated with a cause, if price and quality are equal, says the latest survey by Business in the Community (BITC). Of 1,053 people questioned, 61 per cent said they would even switch retail outlet to one involved in a cause ...

COMMENT: EDITORIAL; A cause and its effect on sales

they would buy the one made by a company associated with a good cause . Business in the Community, which...Faced with two products of similar price and quality, the vast majority of consumers say they would buy the one made by a company associated with a good cause . Business in the Community, which ... and cost. Although association with a good cause is one way of achieving this differentiation ...

NEWS: STOP PRESS

. Lights go out in Aberdeen for Dorrian Kevin Dorrian, associate director of Citigate s Aberdeen ...

NEWS: PR EUROPE

. Ribes was previously associate director of the agency. edited by John-Pierre Joyce ...

NEWS: Offer of MD role lures Moxham back to Le Fevre

associate director at the Oxford-based PR agency was poached by Superdrug s marketing director Steven ...

NEWS: Safeway poaches Bass man to froth up PR in Scotland

Meehan Associates to deal with Scottish PR. Wickham said this relationship will continue. Walker ...

NEWS: STOP PRESS

Government Association, which supersedes the three existing local authority bodies next April, has ...

ANALYSIS: CORPORATE REPUTATION; Building an image of community concern

in five bought a product purely on its association with a good cause and 84 per cent said it gave them a ... of children are more likely to buy a product if it is associated with a charity. The survey also ... to producing wildlife videos with the Readers Digest Association. But CRM partnerships have to be well ...

NEWS: Warner will hire one blockbuster

Mathieu Thomas (rental) and Barlow Cook Associates (retail), have pitched for the account. The other ...

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