13 Dec 1996
The Association of Cycle Traders (ACT), the body which represents
independent bicycle shops...The Association of Cycle Traders (ACT), the body which represents
independent bicycle shops, is looking for its first in-house PR person.
ACT president Peter Robinson said a passion for cycling ...
at the association s Tunbridge Wells
headquarters, will cover lobbying on such issues as the inclusion of
bike ...
15 Nov 1996
Eighty-six per cent of consumers will choose to buy a product associated
with a cause, if price...Eighty-six per cent of consumers will choose to buy a product associated
with a cause, if price and quality are equal, says the latest survey by
Business in the Community (BITC).
Of 1,053 people questioned, 61 per cent said they would even switch
retail outlet to one involved in a cause ...
15 Nov 1996
they would buy the one made by a company associated
with a good cause . Business in the Community, which...Faced with two products of similar price and quality, the vast majority
of consumers say they would buy the one made by a company associated
with a good cause . Business in the Community, which ...
and cost.
Although association with a good cause is one way of achieving this
differentiation ...
15 Nov 1996
.
Lights go out in Aberdeen for Dorrian
Kevin Dorrian, associate director of Citigate s Aberdeen ...
08 Nov 1996
.
Ribes was previously associate director of the agency.
edited by John-Pierre Joyce
...
09 Aug 1996
associate director at the Oxford-based PR agency was poached
by Superdrug s marketing director Steven ...
09 Aug 1996
| by DANNY ROGERS
Meehan Associates to deal
with Scottish PR. Wickham said this relationship will continue.
Walker ...
26 Jul 1996
Government Association, which supersedes the three existing
local authority bodies next April, has ...
05 Jul 1996
| by LEXIE GODDARD
in five bought a product purely on its association with a good cause
and 84 per cent said it gave them a ...
of children are more likely to
buy a product if it is associated with a charity.
The survey also ...
to
producing wildlife videos with the Readers Digest Association.
But CRM partnerships have to be well ...
28 Jun 1996
| by ROBERT GRAY
Mathieu Thomas (rental) and
Barlow Cook Associates (retail), have pitched for the account. The other ...