to remove filtersMARKETING MIX: Persuaders persuaded
19 Dec 1996
on the section about word association and have decided to purchase the course. If nothing else, I have dined ...
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NEWS: Jean-Paul Gaultier...
19 Dec 1996
himself, who promises it will excite . The campaign, through Kenneth Green Associates...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas national television campaign to promote his scent for men, Le Male, launched in early 1996. The ad has been art-directed by Gaultier himself, who promises it will excite . The campaign, through Kenneth Green Associates ...
NEWS: BRIEFS
12 Dec 1996
Gambling gains Betting, gaming and stockbrokers charges remain some of the fastest growing areas of consumer expenditure according to the new 1997 Marketing Pocket Book published by the Advertising Association. About pounds 13bn was spent on gambling last year, nearly half went ...
THIS WEEK: STOP PRESS
14 Nov 1996
moves from DMB&B New York and Sullivan from Maher Bird Associates. ...
NEWS: Levi’s to encourage new directors with short-film scheme
11 Oct 1996
Levi-Strauss is to supplement its above-the-line advertising efforts with an innovative scheme to finance a series of short films for cinema release. Levi s is investing pounds 100,000 into a New Director Scheme in association with Electric Pictures and Firesign. Its sponsorship will allow new ...
MARKETING MIX: Persuaders persuaded
26 Sep 1996
As founder and managing director of integrated advertising agency Maher Bird Associates, Stephen...As founder and managing director of integrated advertising agency Maher Bird Associates, Stephen Maher has, in almost three years, built a pounds 30m business with clients including Next, the Central Office of Information, Playboy TV and the News of the World. He is, however, a sucker for selective ...
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
20 Sep 1996
taken the opportunity to associate itself with high-profile, quality sporting events. ...
NEWS: Levi’s signs deal to sponsor Kiss TV in one-year cable run
06 Sep 1996
. The sponsorship association will be promoted with on-air trailers on Kiss FM. The radio ads, which will run from ...
NEWS: AMV continues glamour theme with new TV spot for Woolmark
30 Aug 1996 | by RICHARD COOK
of a garment traditionally associated with stiff conventionality. The campaign breaks on 5 ...
NEWS: HOTLINE
31 May 1996
Board has appointed the Dublin-based agency, Peter Owens, and its associate, DDB Needham, to handle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
