to remove filtersNEWS: BRIEFS
19 Dec 1996
by the National Children s Wear Association in July. Sulk will be distributed twice-yearly through children s ...
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NEWS: BBG to step up copycat battle
19 Dec 1996 | by JULIAN LEE
on the matter, and the Consumers Association is gathering evidence to support claims of consumer confusion ... manufacturer. If evidence is forthcoming, the Consumers Association will recommend action. Senior ... disparity in the results. Consumers Association research has shown that just 3% of consumers were ...
THIS WEEK: Charity begins with shopping
14 Nov 1996
product associated with a good cause, while 73% said they would switch brands and 61% would change ...
ADVERTISING & PROMOTION: Going their separate ways
14 Nov 1996 | by SHARON MARSHALL
in Advertising, Incorporated Society of British Advertisers and the Direct Marketing Association are working ...
THIS WEEK: BRIEFS
07 Nov 1996
and Norway. Sky courts NBA The North American National Basketball Association has struck a new ... and public relations at the Advertising Association, has been promoted to head of public affairs to cover ...
ADVERTISING & PROMOTION: Looking for a new Habitat
31 Oct 1996
-somethings who shopped in the 60s and 70s remember the hip Conran era, while the 30-somethings associate ...
THIS WEEK: No7 TV campaign drops models,
24 Oct 1996
Boots is to make advertising history by becoming the first company to avoid using models to promote a cosmetics brand. In its pounds 1.5m TV ads for No 7, Boots focuses on colours and their associated moods. The campaign, from St Luke s, breaks next Wednesday and consists of six ads ...
ANALYSIS: Is Sky reaching its limit?’
24 Oct 1996 | by ANNA GRIFFITHS
in the Cable Communications Association s industry advertising campaign. Rupert Murdoch is one ...
POINT OF PURCHASE: POP’s the star in stores
24 Oct 1996 | by VIRGINIA MATTHEWS
. Experts say that with technology more usually associated with space travel and the military, POP ... Nigel Petty, chairman of Evans Petty Associates, claims one lights-and- mirrors project currently ...
POINT OF PURCHASE: Shaping up for the shopper
24 Oct 1996 | by CATHY BOND
International, in association with Woolworths, B Matchbox had become practically invisible in toy shops, says ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
