to remove filtersMEDIA: For the record
13 Dec 1996
, Hyde Marketing Services, Maher Bird Associates and Yellow M as members. This brings the total number ...
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ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING
19 Dec 1996 | by JAMES CURTIS
s stupidity. It also tries to debunk some of the peer pressure associated with drink and young drivers ...
NEWS: BRIEFS
12 Dec 1996
Gambling gains Betting, gaming and stockbrokers charges remain some of the fastest growing areas of consumer expenditure according to the new 1997 Marketing Pocket Book published by the Advertising Association. About pounds 13bn was spent on gambling last year, nearly half went ...
ANALYSIS: ASA looks to widen its Net
12 Dec 1996 | by SHARON MARSHALL
The ASA has set its sights on extending its authority over the chaotic and amorphous World Wide Web, writes Sharon Marshall The Advertising Standards Authority has upheld an objection to the Cable Communication Association s Internet ad about its positioning of fibre- optic cabling in a ...
INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street
29 Nov 1996 | by GORDON MACMILLAN
, which offers news, sport, weather and horoscopes - all provided by the Press Association ... Cook, an associate from Thomas Cook consumer futures, defends his decision not to use the system in a ...
NEWS: Games code mooted
28 Nov 1996
through it. The European Leisure Software Publishers Association (ELSPA) has called ... from the association if an ad review body is set up, but the director general, Roger Bennett, said he ... to the Advertising Standards Association, and Future Publishing s decision to vet games advertising (Marketing ...
NEWS: STOP PRESS
28 Nov 1996
will fill the gap left by Judith Donovan Associates, which lost the account in August. The Sears ...
THIS WEEK: BRIEFS
07 Nov 1996
and Norway. Sky courts NBA The North American National Basketball Association has struck a new ... and public relations at the Advertising Association, has been promoted to head of public affairs to cover ...
ADVERTISING & PROMOTION: BRIEFS
07 Nov 1996
Fuji first for Maher Maher Bird Associates has unveiled the first work for Fuji s Advanced Photo System since its parent Simons Palmer Clemmow Johnson won the business in September ... at the Royal Garden Hotel, Kensington at 11am. Fax the Direct Marketing Association on 0181 306 0660 if you ...
THIS WEEK: Cable pulls plug on joint efforts
07 Nov 1996 | by ANNA GRIFFITHS
The joint marketing initiative by the UK s major cable companies has collapsed after members branded last year s Dawn French campaign a flop. Mike Hayes, the Cable Communications Association s marketing chief, has resigned in response. The marketing role of the CCA has been effectively ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
