19 Dec 1996
himself, who promises it will excite . The campaign, through Kenneth
Green Associates...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas
national television campaign to promote his scent for men, Le Male,
launched in early 1996. The ad has been art-directed by Gaultier
himself, who promises it will excite . The campaign, through Kenneth
Green Associates ...
19 Dec 1996
| by JULIAN LEE
on the matter, and the Consumers
Association is gathering evidence to support claims of consumer
confusion ...
manufacturer.
If evidence is forthcoming, the Consumers Association will recommend
action. Senior ...
disparity in the results.
Consumers Association research has shown that just 3% of consumers were ...
19 Dec 1996
to
the good.
Colin Lloyd, chief executive of the Direct Marketing Association, said:
We ...
19 Dec 1996
| by ANNA GRIFFITHS
in Action and drama premieres such as Moll Flanders. LWT is associated
with Blind Date, London s Burning ...
of the Cable Communications Association, took
on when he was asked to unite the whole industry behind one ...
19 Dec 1996
by the National Children s Wear Association in July. Sulk will
be distributed twice-yearly through children s ...
19 Dec 1996
| by PATRICK BARRETT
, Marr Associates and The Union, but none are expected
to secure a portion of the group s business.
...
19 Dec 1996
| by JAMES CURTIS
s stupidity. It also tries to debunk some of the peer
pressure associated with drink and young drivers ...
19 Dec 1996
Best foot forward
The Advertising Association has announced that James Best, chairman of
BMP DDB, will become its new chairman from February 1. Best joined BMP
as a trainee planner in 1975 and was appointed to the board of DDB
Needham Worldwide in 1991.
Mail merger
Door ...
19 Dec 1996
on the section about word association and
have decided to purchase the course. If nothing else, I have dined ...
19 Dec 1996
| by DAVID TEATHER
association with the charity.
The Red Cross gets money to help pursue its work in 188 countries.
So ...
this year. It found that 60% of adults were more likely to buy
products associated with charities, while ...
for the basket happens at the shelf and an association with
HelpAd can help tilt that balance in a brand ...