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It s hard to control the first point of contact a consumer has with a brand (be it a TV ad, direct mail or word of mouth) so it s vital that the brand has the right conversation at the right time with the right person. Brands shouldn t be schizoid, wooing you one minute with a TV commercial then bludgeoning...
surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...
Ain t love grand? One could easily assume Fishburn Hedges associate director Graham McMillan (left...Ain t love grand? One could easily assume Fishburn Hedges associate director Graham McMillan (left) was the intended of Simon Gentry, external scientific affairs manager at SmithKline Beecham, during Gentry s recent stag weekend in Brighton. However, this happy couple, formerly colleagues ...
that the badge s motif is a mobile phone with quotes from the Scout Association. All but the Daily Mail outlined...The story of the latest Scouting proficiency award, which made an appearance in all the national newspapers, originated from the pages of PR Week via the Evening Standard. All articles carried the fact that the badge s motif is a mobile phone with quotes from the Scout Association. All but the Daily Mail ...
Alcopops A resounding 69 per cent of callers (100 calls) agreed that the drinks industry was cynically aiming its alcopops advertising at children, while just 31 per cent disagreed (45 calls). The Campaign Phone Poll Each week, in association with the automated telemarketing company ...
Fishburn Hedges has dropped its 18-month search for a director of public affairs and adopted an internal solution instead. Graham McMillan, a consultant with the agency since 1994, has been promoted to associate director and will oversee day-to-day public affairs work as public affairs manager ...
French PR agency Moreau Lascombe GCI has opened up a separate lobby firm under the APCO brand. A Moreau Lascombe subsidiary, APCO France is headed by general manager Charles-Henri d Auvigny, formerly an associate director with French public affairs consultancy Concord Consulting Group ...
, the Advertising Association is pulling out all the stops for Labour at Blackpool next week. There will be a ... , said the heavy emphasis on Labour did not mean that the association regarded the outcome ...
and IT associated with each firm strictly separate, Compuware opted to end the relationship. We are at a ... through a long review of our press relations. Firefly associate director David Hargreaves, who ...
The Bisto kids have been usurped by Julie Walters in a new pounds 5 million campaign by Abbott Mead Vickers BBDO, to be revealed next week. The demise of the eternally youthful duo, who have been associated with Bisto gravy for 80 years, is part of an pounds 8 million investment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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