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Platform: Winning the race for the pursuit of excellence - The sooner the industry as a whole recognises the need for open appraisal, the sooner it will reach maturity, says Jill Coomber

more work needs to be done in this field, by individual consultancies and industry associations. Too ...

BORDER LINES: HONG KONG - DWRC has first client win

London-based DWRC Associates has picked up its first client from its link-up with Hong Kong agency...London-based DWRC Associates has picked up its first client from its link-up with Hong Kong agency Corporate Communications, which became DWRC s official associate office last month. Great Star Communications has appointed the two agencies as sole representatives outside mainland China, said DWRC ...

Editorial: The attraction of opposites

and shaker style and close association with the ancien regime on the one hand, and HHCL s brand ...

STOP PRESS: Price is right for Advertising Association

The Advertising Association has made Sara Price its new head of public affairs, responsible...The Advertising Association has made Sara Price its new head of public affairs, responsible for Government, Parliamentary and consumer relations. She currently works as a Parliamentary adviser to UNICEF and replaces Jonathan Bullock who resigned following the general election. Press officer ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

and make the audience associate the scent of juniper with Gordon s. Tactics Lexis ... berries. A preview copy of Whoopi Golberg s film, The Associate, was used as a further incentive ...

CAMPAIGNS: TMA’s bid to stub out smoking ban - Lobbying

Client: The Tobacco Manufacturers Association...Client: The Tobacco Manufacturers Association PR Team: In-house and undisclosed PR agencies ... banning tobacco advertising. Cigarette manufacturers under the umbrella of their trade association the Tobacco Manufacturers Association (TMA) want to make sure that any new legislation does not include a ...

Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice

with advertising. According to a survey of French agencies by the trade association Syntec RP, fee income ... Daniel Verpeaux, associate director of Grayling Paris. Globalisation means companies want to have other ... . As Monique Mehrez, associate director of Self Image - Kodak s new PR advisers - explains: In France ...

THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?

-fold. Laura Simons Motor Neurone Disease Association As a relatively small charity totally ...

Acquisition on cards as Bell eyes ad firms

dealt a blow to the prospects of a deal with its long-time Brussels associate, Adamson Associates ...

THIS WEEK’S BIG QUESTION: Where should tobacco companies put their money now? - Legislation to ban tobacco advertising, including sponsorship was passed last week

Association for Business Sponsorship of the Arts Sponsors will need to be more creative. Direct ...

 

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