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Review: Marketing and advertising news in the week’s press

are that the Government is keen to pursue the matter. - Mail on Sunday Associated Newspapers is to enter ... . It will be run by Simon Barnes, the ad director of the Mail on Sunday, and will initially use Associated ...

Universal restructures for expansion

Ogilvy Stuart, associate director at Universal McCann, will head the new unit. Finally, a group ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

-fat canned chilli, Network Associates Mc-Afee anti-virus computer software and Tommy Hilfiger, the fashion ... for creative work , adding: It s important to be associated with the prestige event. People say, Wow ...

Private View

: Andy Arghyrou Director: Barry Joll Production company: Barry Joll Associates Exposure ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

Hinton attacks the cosy world of adland s creatives... the ASA slams the Consumer Association over a ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

72 5= (3) Andrex FCB/John Ayling Associates 71 5= (-) Coca ...

MEDIA: Wella to follow Friends to Sky

places a question mark over its high-profile association with Channel 4....Wella has clinched a deal to sponsor the new series of Friends on Sky Television in a move which places a question mark over its high-profile association with Channel 4. The haircare company ... but said that Experience was keen to exploit its association with Friends to the full throughout 1998 ...

Standard Life’s pounds 10m account heads for Leith

. In September, Judith Donovan Associates and Scottish agency The Union picked up the below ...

Editorial: Effective ads don’t have to be popular

Yet again we ve polled 1000 consumers to find the UK s most hated ad. And yet again we ve demonstrated that recall and likeability don t go hand-in-hand. The Spice Girls association with Walkers crisps may at first sight seem to have sabotaged the advertising campaign, beating even ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

. On behalf of the Direct Marketing Association, I acknowledge and thank Royal Mail for their generous ...

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