Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Industry Standards: Selling the benefits of standards procedure - The move by three international PR associations to endorse a set of industry-wide standards is laudable but unless agencies are forced to comply with them, it may be a pointless gesture
11 Jul 1997 | by JULIETTE GARSIDE
Last month in Finland representatives of three international PR associations met before a gathering of 500 senior practitioners to endorse a set of standards designed to improve and measure the quality of their members work.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
