to remove filtersADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with
18 Dec 1997 | by MATTHEW HOOPER
72 5= (3) Andrex FCB/John Ayling Associates 71 5= (-) Coca ...
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Associated in contract launch
18 Dec 1997 | by Anne-Marie Crawford
Associated Newspapers is poised to move into the pounds 127m contract publishing business...Associated Newspapers is poised to move into the pounds 127m contract publishing business with the launch of standalone division, Contract Mail. Associated is the first national newspaper group ... . It will initially use Associated journalists and be sold by the Mail on Sunday ad sales team. The newspaper group ...
DMA hits out at phone controls
18 Dec 1997 | by LISA CAMPBELL
The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a...The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a battle over the best way to stop consumers being pestered by unwanted telemarketing calls. Oftel is proposing that everyone should have the option of having their name flagged in telephone ...
MEDIA: Wella to follow Friends to Sky
18 Dec 1997 | by ANNE-MARIE CRAWFORD
places a question mark over its high-profile association with Channel 4....Wella has clinched a deal to sponsor the new series of Friends on Sky Television in a move which places a question mark over its high-profile association with Channel 4. The haircare company ... but said that Experience was keen to exploit its association with Friends to the full throughout 1998 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
Associates Nigel Paice - DunnHumby Associates Phil Carpenter - DunnHumby Associates. ...
Standard Life’s pounds 10m account heads for Leith
18 Dec 1997 | by AMANDA LUTCHFORD
. In September, Judith Donovan Associates and Scottish agency The Union picked up the below ...
Editorial: Effective ads don’t have to be popular
18 Dec 1997 | by JEREMY BULLMORE
Yet again we ve polled 1000 consumers to find the UK s most hated ad. And yet again we ve demonstrated that recall and likeability don t go hand-in-hand. The Spice Girls association with Walkers crisps may at first sight seem to have sabotaged the advertising campaign, beating even ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
. On behalf of the Direct Marketing Association, I acknowledge and thank Royal Mail for their generous ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - BUSINESS DIRECT MAIL
18 Dec 1997
THIRD Client: Direct Marketing Association UK Agency: One to One Direct Communications ... with a sense of humour resulted in delegate applications for the Direct Marketing Association Loyalty ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - RETENTION/LOYALTY PROGRAMME
18 Dec 1997
Agency: Burnett Associates Copywriter: Simon Robinson Art director: Jason Potts ... , Frontline for higher giving and closer association, ActionPoint lobbyists club, five-pack renewal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
