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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

-fat canned chilli, Network Associates Mc-Afee anti-virus computer software and Tommy Hilfiger, the fashion ... for creative work , adding: It s important to be associated with the prestige event. People say, Wow ...

Editorial: Effective ads don’t have to be popular

Yet again we ve polled 1000 consumers to find the UK s most hated ad. And yet again we ve demonstrated that recall and likeability don t go hand-in-hand. The Spice Girls association with Walkers crisps may at first sight seem to have sabotaged the advertising campaign, beating even ...

Budweiser sells France ’98 sites

Association s deputy director-general, said. It looks as though the company has given up the fight ...

PRIVATE VIEW

Brief: Associate the London Pride brand with the English rugby team in the November and December ...

Irn-Bru to back Evans’ C4 show

long-term association. TFI Friday has just signed a deal with Channel 4 for a further three years ...

SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services

compromised by accepting sponsorship from private companies. Once you are associated with individual ...

AA urges the EU to relax ad bans

Association has written to Jacques Santer, the European Commission president, and to all 20 EU commissioners ...

DESIGN CHOICE: TETLEY TEA BAG

the friendly and warm values we associate with the Tetley tea folk. Client: Tetley GB Designer: In ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

promotion agency KPL and chairman of the Sales Promotion Consultants Association, can see why companies ...

PRIVATE VIEW

from Jeep Clothing. Rugged outdoor adventure. Would I wear clothing associated with a car ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.