Editorial: Effective ads don’t have to be popular
18 Dec 1997 | by JEREMY BULLMORE
Yet again we ve polled 1000 consumers to find the UK s most hated ad. And yet again we ve demonstrated that recall and likeability don t go hand-in-hand. The Spice Girls association with Walkers crisps may at first sight seem to have sabotaged the advertising campaign, beating even ...



