05 Dec 1997
| by GRAHAM KING, creative director at Marke
The way some creative directors carp on about other agencies best
efforts in this column, you d think they d never allowed a piece of crap
work across their desks in their lives.
04 Dec 1997
| by ALI QASSIM
Tesco, British Airways and BSkyB are the UK s most admired
companies in terms of their marketing muscle, according to a survey of
corporate reputation produced by Management Today magazine, published by
Haymarket Group.
The survey, produced in association with Nottingham Business School, is
based ...
04 Dec 1997
| by ALI QASSIM
&
Associates and media buyer Media Campaign Services, said they were
unaware of any imminent plans for review ...
04 Dec 1997
| by LOUELLA MILES
, associate director at Interfocus.
The promotion is part of a bigger project to change attitudes ...
28 Nov 1997
| by NICK JOHNSON
: Andrex
Agency: John Ayling Associates
Buyer: Mark Robinson
Programme: Inspector Morse
TV ...
21 Nov 1997
| by JOHN TYLEE
assistant with FCO before a brief stint with
Mediastar.
At the Advertising Association s Media ...
20 Nov 1997
| by JULIAN LEE
Marketing Association has accepted four elements of the Royal
Mail s Business Pricing programme. The two ...
by clicking on areas of associated firms Web sites including
Shell and UCI.
Sky Television has ...
20 Nov 1997
| by MARK WHEELER, Operations Director, Acti
associated with the category - blue, yellow,
gold are the standard fare. But its very unfamiliarity makes ...
13 Nov 1997
| by ANDREW SANGSTER AND JULIAN LEE
.
He felt unable to support the way the new retail strategy was being
developed and the associated ...
13 Nov 1997
| by LISA CAMPBELL
compiled during the summer by Taylor Nelson AGB and NOP, is backed by
the Consumers Association, which ...