to remove filtersTV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
t be associated with the 70s any longer. The camera is promoted as an item for a good night out, and the film ...
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ITV set to bolster direct response
05 Dec 1997 | by CLAIRE BEALE
Hardie, and ITV claims that by associating their brands more closely with ITV through use of the Call ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
28 Nov 1997 | by NICK JOHNSON
: Andrex Agency: John Ayling Associates Buyer: Mark Robinson Programme: Inspector Morse TV ...
An AMV BBDO advertising supplement: Campaign’s ’faces’ rise to top at AMV
21 Nov 1997 | by JOHN TYLEE
assistant with FCO before a brief stint with Mediastar. At the Advertising Association s Media ...
STOP PRESS
20 Nov 1997 | by JULIAN LEE
Marketing Association has accepted four elements of the Royal Mail s Business Pricing programme. The two ... by clicking on areas of associated firms Web sites including Shell and UCI. Sky Television has ...
Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25
20 Nov 1997 | by ROBIN COBB
industry. An example of the new-media design work of Bereze Associates is to be found at www ... -selling. Most are members of the Association of Publishing Agencies, which is at the show to persuade the nine ... created by Dunn Humby in association with MTI and Oracle. ...
Direct Marketing: Modern languages - Spreading their word by e-mail and phone technology is providing direct marketers with promotions at the push of a button, writes Robert Gray
06 Nov 1997 | by ROBERT GRAY
McIlrath. This changing situation was acknowledged by the Direct Marketing Association in its ...
SPOTLIGHT ON: CABLE TV: Pay-per-view film deal could be cable’s great leap forward - Cable’s latest move shows it has learned from media owners, Alasdair Reid says
31 Oct 1997 | by ALASDAIR REID
is definitely not sexy. It is associated with digging up roads, pulling down trees and breaking promises ...
ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages
23 Oct 1997 | by JANE BAINBRIDGE
Q: Which of the following TV commercials do you remember seeing recently?
Media: ’Drop bundles’ call
16 Oct 1997 | by ANNE-MARIE CRAWFORD
The Cable Communications Association has told the Independent Television Commission that consumers...The Cable Communications Association has told the Independent Television Commission that consumers should have the option to buy single channels, rather than being forced to buy channel bundles . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
