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Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

industry. An example of the new-media design work of Bereze Associates is to be found at www ... -selling. Most are members of the Association of Publishing Agencies, which is at the show to persuade the nine ... created by Dunn Humby in association with MTI and Oracle. ...

Top oil companies join forces to build better public image

Offshore Operators Association (UKOOA), whose members comprise most offshore producers, including Texaco ... seldom takes this into account, associating North Sea oil rigs more with pollution than with the major ...

Sega hopes for new Sonic boom

Publishers Association, the Sega Saturn had 9.7% to the end of September, compared with Nintendo s 13 ...

MARKET RESEARCH: More muscle from microchips - Market researchers are harnessing computer power to deliver more accurate and more effective results, writes David Murphy

of investment that go into ads, I am keen to minimise inconsistencies that might be associated with tracking ...

THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising

is Anheuser-Busch, Bill Wilson, the commercial director of the Scottish Football Association, explains ...

When Directors become brand stewards - Some star commercials directors are synonymous with the ad campaigns they have helped create and nurture. Jim Davies investigates how they co-operate with agency creatives and maintain a fresh approach

commercials director can become more closely associated with an advertising campaign than agency or creative ... are and are confident in what they do. And if the director s name becomes associated with the campaign along the way ...

Directories: In the data basement

Marketing Association (DMA) best practice guidelines, which urge suppliers of data to offer consumers ...

STOP PRESS

s 15 members pay to the Treasury. Barry Cox, director of the ITV Association, was speaking at a ...

Cheek sets up shop

marketing consultancy called David Cheek Associates....David Cheek, marketing director of The Computing Group, has left to set up a relationship marketing consultancy called David Cheek Associates. ...

ADVERTISING & PROMOTION: Virtual ads set for kick-off - What do you do if you’re Budweiser and sponsoring the World Cup in a country that has a ban on alcohol advertising? Go virtual, says Patrick Barrett

but is reluctant to surrender its association with the tournament because it addresses the key 18- to 24-year ...

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