Universal restructures for expansion
19 Dec 1997 | by ANNA GRIFFITHS
Ogilvy Stuart, associate director at Universal McCann, will head the new unit. Finally, a group ...
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Review: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
are that the Government is keen to pursue the matter. - Mail on Sunday Associated Newspapers is to enter ... . It will be run by Simon Barnes, the ad director of the Mail on Sunday, and will initially use Associated ...
US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
-fat canned chilli, Network Associates Mc-Afee anti-virus computer software and Tommy Hilfiger, the fashion ... for creative work , adding: It s important to be associated with the prestige event. People say, Wow ...
Private View
19 Dec 1997 | by TIM ASHTON
: Andy Arghyrou Director: Barry Joll Production company: Barry Joll Associates Exposure ...
THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day
19 Dec 1997 | by STEFANO HATFIELD
Hinton attacks the cosy world of adland s creatives... the ASA slams the Consumer Association over a ...
Associated in contract launch
18 Dec 1997 | by Anne-Marie Crawford
Associated Newspapers is poised to move into the pounds 127m contract publishing business...Associated Newspapers is poised to move into the pounds 127m contract publishing business with the launch of standalone division, Contract Mail. Associated is the first national newspaper group ... . It will initially use Associated journalists and be sold by the Mail on Sunday ad sales team. The newspaper group ...
ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with
18 Dec 1997 | by MATTHEW HOOPER
72 5= (3) Andrex FCB/John Ayling Associates 71 5= (-) Coca ...
DMA hits out at phone controls
18 Dec 1997 | by LISA CAMPBELL
The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a...The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a battle over the best way to stop consumers being pestered by unwanted telemarketing calls. Oftel is proposing that everyone should have the option of having their name flagged in telephone ...
MEDIA: Wella to follow Friends to Sky
18 Dec 1997 | by ANNE-MARIE CRAWFORD
places a question mark over its high-profile association with Channel 4....Wella has clinched a deal to sponsor the new series of Friends on Sky Television in a move which places a question mark over its high-profile association with Channel 4. The haircare company ... but said that Experience was keen to exploit its association with Friends to the full throughout 1998 ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
Associates Nigel Paice - DunnHumby Associates Phil Carpenter - DunnHumby Associates. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
