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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

an evaluation taskforce and is working closely with the Public Relations Consultants Association (PRCA) on the issue. Other bodies such as the Association of Media Evaluation Companies (AMEC) and the Public ...

Bugsgang briefed to double Warner holiday business

the work to Bugsgang and Associates. Work was previously handled by separate agencies....Travel agent Mark Warner Holidays has grouped its ski and summer PR accounts together and handed the work to Bugsgang and Associates. Work was previously handled by separate agencies ... and Associates to help double its business in the next five years from 50,000 to 100,000 holidaymakers ...

Diary: Pirelli turns to Walker amid potential Turkish crisis

IPR president Peter Walker was advising on brand protection amid an international dispute two weeks ago. He was on an official visit to address Turkish PR association the PRCi when public anger against Italy s refusal to extradite Kurdish guerrilla leader Abdullah Ocalan ran high ...

Profile: Paul Taaffe, Hill and Knowlton - Aiming to take H&K to the top/Paul Taaffe harbours ambitions of taking over the communications world

consultancy Reginald Watts Associates. Taaffe s next move was, he admits, a bit of a quantum leap ... relations manager, Unilever, Australia 1986 Group account director, Reginald Watts Associates 1989 ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

customers have not fully recognised the benefits of its association with HSBC. While the announcement ...

Editorial: PR industry’s year in the spotlight

, the Association of Media Evaluation Companies and the Public Relations Standards Forum also agreed to pool ...

Going green: Corporates are bowing to public opinion and greening up their acts

Council s stamp of approval on timber products to the Soil Association s logo for organic food - can ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

is helping to address many of the problems associated with transport, parking and the new retail ...

Institutes finally agree a meeting

The IPR, the PRCA and the Association of Professional Political Consultants (APPC) have taken...The IPR, the PRCA and the Association of Professional Political Consultants (APPC) have taken almost six months to agree to a first meeting of their joint working group on the regulation ... to meet the other associations. The three bodies have been spurred to agree a joint position by a ...

DIARY: When it comes to global networks, home is where Bell’s PR heart is

of the International Public Relations Association (IPRA) last week....Lord Bell faced the challenge of giving a talk on global communications to assorted members of the International Public Relations Association (IPRA) last week. He has risen to the giddiest heights of his profession in the UK but to my knowledge has never taken much interest in building a global PR ...

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