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Prince’s Trust hunts for football sponsors

. Associated partners will have access to all of the clubs marketing communications, including databases ... s literature and associated local projects. The package follows a pilot scheme with seven clubs ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

As Bambi s pal, Thumper, says, If you can t say something nice, don t say nothing at all. So no snide remarks or petty nit-picking in this review. Tango may have turned the Regent Street lights into a tawdry mess, but we re going to embrace the spirit of the season, knock back the Bristol Cream and...

Rapier scoops DMA gold award for C&W direct response TV

Rapier has walked away with the gold award at the 18th annual Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...

MARKET RESEARCH: Combined strengths - Direct marketing and market research are moving ever closer together, as marketers merge the best techniques from each sector. Louella Miles reports

, chief executive of DunnHumby Associates. We help clients expand their knowledge of customers ...

Industry fights freephone change

. The Direct Marketing Association, whose long-standing Telephone Council is also rallying against ...

DMA issues guide to ease green concerns

The Direct Marketing Association s first set of environmental guidelines are published this week...The Direct Marketing Association s first set of environmental guidelines are published this week in an attempt to combat the public s perceptions that direct mail is environmentally wasteful and harmful. Recent research from the University of Bath shows that 65% of consumers believe that direct marketing ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

fresh-faced customers than shedding a name associated with scandal. I don t believe the public associates large pensions providers with gross mis-selling or problems like that, he says. It s IFAs ... .36 6.23 Source: The Association of British Insurers ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

in their services. Alison Williams, chairman of the Field Marketing Association and managing director ... . People are beginning to associate door-to-door with the likes of the utilities companies, says David ...

Mitsubishi Motors awards $250m consolidated US account

's Zacky Associates, Los Angeles. ...

Mitsubishi Motors awards $250m consolidated US account

's Zacky Associates, Los Angeles. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.