19 Dec 1998
| by ANNE-MARIE CRAWFORD
.
Associated partners will have access to all of the clubs marketing
communications, including databases ...
s literature and associated local
projects.
The package follows a pilot scheme with seven clubs ...
18 Dec 1998
| by TERRY HUNT and RAY HOWARD, creative dir
As Bambi s pal, Thumper, says, If you can t say something nice,
don t say nothing at all. So no snide remarks or petty nit-picking in
this review. Tango may have turned the Regent Street lights into a
tawdry mess, but we re going to embrace the spirit of the season, knock
back the Bristol Cream and...
18 Dec 1998
| by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association/Royal Mail Awards, for its direct response
TV campaign for Cable s telephone
service, also won the DRTV category for Best Use of DM Media.
Factors contributing to the win included a response rate that far ...
03 Dec 1998
| by LOUELLA MILES
, chief executive of DunnHumby Associates.
We help clients expand their knowledge of customers ...
20 Nov 1998
| by ELEANOR TRICKETT
.
The Direct Marketing Association, whose long-standing Telephone Council
is also rallying against ...
19 Nov 1998
| by ANNE-MARIE CRAWFORD
The Direct Marketing Association s first set of environmental
guidelines are published this week...The Direct Marketing Association s first set of environmental
guidelines are published this week in an attempt to combat the public s
perceptions that direct mail is environmentally wasteful and
harmful.
Recent research from the University of Bath shows that 65% of consumers
believe that direct marketing ...
19 Nov 1998
| by SUE BEENSTOCK
fresh-faced customers than shedding a name associated with
scandal. I don t believe the public associates large pensions providers
with gross mis-selling or problems like that, he says. It s IFAs ...
.36 6.23
Source: The Association of British Insurers
...
19 Nov 1998
| by LOUELLA MILES
in their
services.
Alison Williams, chairman of the Field Marketing Association and
managing director ...
. People are beginning to
associate door-to-door with the likes of the utilities companies, says
David ...
16 Nov 1998
's Zacky Associates, Los Angeles.
...
16 Nov 1998
's Zacky Associates, Los Angeles.
...