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MEDIA: Telegraph set to clinch Cricket World Cup deal

. Broadcast rights are split between the BBC and Sky, and the Telegraph hopes to profit from its association ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

customers have not fully recognised the benefits of its association with HSBC. While the announcement ...

LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt product-led ads, Francesca Newland finds

on its relaunch through M I was thrilled to be associated with producing distinctive, award ...

Centrica boosts charity support

Goldfish, contribute pounds 1.7m to several causes including Mencap and Carers National Association ...

NEW MEDIA: Bill to aid online trade

member states. The Direct Marketing Association is urging the DTI to help change the proposals ...

CAMPAIGNS: Amex targets the young with Blue - Product Launch

-olds in particular associated its products with an older, more business-focused generation. Hill and Knowlton ... the reward schemes offered by competitors, and the association with McQueen played a major role. We broadened the campaign beyond a product story through our association with McQueen ...

NEW MEDIA: Money guide to launch

Associated New Media, the interactive publishing division of the Daily Mail and General Trust...Associated New Media, the interactive publishing division of the Daily Mail and General Trust, is to launch an online financial consumer guide called This is Money . Due to be launched in early 1999, the site will be interactive and give personal financial advice. ...

Norwich Union appoints Iveson as new IR chief

associate director of Shandwick Consultants, director of investor relations services at Medialink ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

fresh-faced customers than shedding a name associated with scandal. I don t believe the public associates large pensions providers with gross mis-selling or problems like that, he says. It s IFAs ... .36 6.23 Source: The Association of British Insurers ...

MARKETING FOCUS: Don’t mention recession - Despite negative forecasts, strong evidence exists that businesses investing in their brands can beat the recession. Alex Benady reports

unscathed. So far, bank lending has held up well. The British Bankers Association last week reported ... Sweeney, director-general of the British Bankers Association. With lower levels of personal debt ...

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