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FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend

and Wolfe associate director Chris Cox, so that Canon could get across its key messages accurately ...

BORDER LINES: MILAN - Business Press lands 3Com

relations with the media, trade associations and public institutions. Business Press MD Diego Biasi said...Business Press has won a four-way pitch to handle PR for leading network provider 3Com in Italy. The firm previously used Edelman PR Worldwide, which repitched for the account. The brief includes relations with the media, trade associations and public institutions. Business Press MD Diego Biasi said ...

STOP PRESS: Prestige account for Spreckley Pittham

Prestige Software International, part of IT giant Computer Associates, has hired Spreckley Pittham...Prestige Software International, part of IT giant Computer Associates, has hired Spreckley Pittham to handle its UK PR. Spreckley Pittham pitched against agencies including Computer Associates retained corporate agency Grant Butler Coomber. ...

INTERNATIONAL: Adobe hires Text 100 to broaden its Benelux profile

AMSTERDAM: Desktop publishing software firm Adobe Systems hopes to raise its profile across the Benelux region with the hiring of Text 100 to handle its PR. Adobe previously used Bikker PR in the region but chose to switch both corporate and product PR to Text. Corien Niezing, associate director ...

Heller accepts new post with Bourne River

. Heller was a non-executive director of Reginald Watts Associates in the 1980s, a corporate PR agency ...

BORDER LINES: SINGAPORE - Smye Holland joins Eastwest

UK engineering and hi-tech specialist agency Smye Holland Associates has forged an alliance...UK engineering and hi-tech specialist agency Smye Holland Associates has forged an alliance with Singapore-based Eastwest PR. Smye Holland partner, Michael Holland, said: A lot of our clients are exporting to South-East Asia. We ve done media relations for them from here and have been thinking we ...

INTERNATIONAL: Intel seeks agency to lead Asia-Pacific PR

HONG KONG: Computer chip manufacturer Intel is seeking an agency to co-ordinate its PR for the Asia-Pacific region, a new account expected to be worth a six-figure fee. Shandwick, Fleishman-Hillard, Ogilvy PR Worldwide and hi-tech specialist Euan Barty Associates were invited to pitch for the account ...

STOP PRESS: Manuelli leaves Freud for MacLaurin

The MacLaurin Group has appointed Nadia Manuelli as associate director of Powerhouse, its IT...The MacLaurin Group has appointed Nadia Manuelli as associate director of Powerhouse, its IT, publishing and arts division. Manuelli joins from Freud Communications where she was head of corporate PR. ...

Pearcy for Unisys communications

encompasses Europe, Middle East and Africa. Prior to joining Unisys, Pearcy was an associate director ...

TOP EUROPEAN AGENCIES 1998: ITALY - A spin-off of growing privatisations was an increased emphasis on employer relations Photograph (Omitted)

relations association Assorel. While internationally-owned groups have been well-placed to take ...

 

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