to remove filtersAmmirati Puris Lintas hires Hailstone
16 Oct 1998 | by HARRIET GREEN
brings with her a tremendous track record and has been associated with some outstanding creative work ...
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MEDIA CASE STUDY: NIKE ’RUN LONDON’
19 Nov 1998 | by BINNUR BEYAZTAS
, Nike felt it needed to dispel the geeky image often associated with the dedicated runner and make a ...
Etam asks Barrett Cernis to produce a smarter image
09 Oct 1998 | by ELEANOR TRICKETT
associations, has appointed Barrett Cernis Delves & Partners to give it an image makeover....Etam, the troubled high street fashion retailer dogged by its downmarket image and Essex girl associations, has appointed Barrett Cernis Delves s task is to alter Etam s current appeal to a predominantly 35-and-over age group, and make its 200-plus outlets more attractive to fashion conscious ...
MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage
17 Sep 1998 | by ROGER COWE
official profit warnings from the two public companies associated with the Virgin empire: the Virgin ... and a switch to the kind of tight brand management not usually associated with a private empire ...
CAMPAIGN DIARY: If the cap fits - you’ve obviously got no style
11 Sep 1998 | by MAIRI CLARK
The problems associated with casting a commercial are well documented - and staff from Bean...The problems associated with casting a commercial are well documented - and staff from Bean Andrews Norways Cramphorn recently struggled to find enough weird-looking professionals for a clothing campaign. The agency wanted to position the streetwear brand, Sonneti, as down ...
HOTLINE
11 Sep 1998 | by JOHN OWEN and ASHLEY DAVIES
s programming. Andrew Brown, director-general of the Advertising Association, said: This matter has ...
AGENDA: Diesel fights to keep a cult image - Jeans brand Diesel is in danger of losing its streetwise image. Lisa Campbell finds out why the company believes launching a designer sub-brand, Diesel Style Lab, will keep it cool
10 Sep 1998 | by LISA CAMPBELL
. Some question whether Diesel s association with a clubby and juvenile image will prevent it from ...
MARKETING MIX: Brand manager of the week
03 Sep 1998 | by ROBERT GRAY
. The best agency you have worked with? Sales promotion agency Geoff Howe & Associates. It is professional ...
MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive
03 Sep 1998 | by ROBERT GRAY
, principal policy researcher for the Consumers Association, doesn t think the designer goods issue ...
Loaded expands spin-off options
27 Aug 1998 | by LISA CAMPBELL
pilot programme called Loaded at the World Cup, in association with Yorkshire TV. If it succeeds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
