to remove filtersIMP nets #2m Bell’s whisky promotions in three-way battle
18 Dec 1998 | by ELEANOR TRICKETT
drink and was associated with virtues such as passion, courage, pride, strength and integrity ...
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MEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
. Broadcast rights are split between the BBC and Sky, and the Telegraph hopes to profit from its association ...
MARKETING MIX: That was the week that was
17 Dec 1998 | by JANE BAINBRIDGE
petrol. 5 years ago: Tesco becomes the first supermarket to join the Booksellers Association ...
Dominic Cadbury to lend weight to IAA’s London conference
11 Dec 1998 | by JOHN TYLEE
at the International Advertising Association s millennium world congress in London....Sir Dominic Cadbury, the chairman of Cadbury Schweppes, is to play a leading role at the International Advertising Association s millennium world congress in London. As conference chairman, he ... , the Economist, National Geographic, Associated Newspapers, Ad Age International, the International Herald ...
CRAFT: BRIEFS
11 Dec 1998 | by JIM DAVIES
Alex Paton, a Campaign Face to Watch in 1996, has joined Jane Fuller Associates to direct...Alex Paton, a Campaign Face to Watch in 1996, has joined Jane Fuller Associates to direct commercials. Paton worked as a copywriter at the Leith Agency, CDP and GGT before taking up directing full time. He has worked on campaigns for Irn-Bru, Challenge TV and Tizer. The Knack has signed up ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
11 Dec 1998 | by STEFANO HATFIELD
and Drambuie in the first ad break. Nestle Rowntree is always keen to be associated with the cutting ...
AGENDA: Spreading the health benefit - Johnson & Johnson’s cholesterol-reducing spread is the latest food product to make specific health claims. Sue Beenstock asks why the firm is moving into a new market
03 Dec 1998 | by SUE BEENSTOCK
Leatherhead Food Research Association (LFRA) estimated the market for functional foods in the UK was pounds ... surprising to find a name associated with baby oil in the fridge. On paper, says Goudge, it should ...
AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene
26 Nov 1998 | by HARRIET MARSH
association. BAT, which has already sponsored club nights with the Ministry of Sound in Asia ... Pierpoint, associate director at Informer. This is because there are so many brands wanting a slice ...
Maher Bird unveils superstore born of off-licence merger
13 Nov 1998 | by CLAIRE COZENS
Maher Bird Associates has unveiled its launch work for First Quench, the new company created out...Maher Bird Associates has unveiled its launch work for First Quench, the new company created out of the merger of the Victoria Wine and Thresher off-licence chains. The agency has created a press and poster campaign to support the launch of the First Quench-owned drinks superstore, Martha s Vineyard ...
HOTLINE
13 Nov 1998 | by HARRIET GREEN
brush stop . The American Association of Advertising Agencies has sent a confidential letter to its top members encouraging them not to join the US advertisers trade body, the Association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
