to remove filtersADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages
19 Dec 1998 | by ROBERT MCLUHAN
Q: Which of the following TV commercials do you remember seeing recently?
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MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air
19 Dec 1998 | by IAN DARBY
/ BJK Media 26 12 (-) Cash Converters Simon Martin Associates ...
MEDIA: Licensing concerns
19 Dec 1998 | by ANNE-MARIE CRAWFORD
The Commercial Radio Companies Association is writing to Chris Smith, the secretary of state...The Commercial Radio Companies Association is writing to Chris Smith, the secretary of state for culture, media and sport, to express concern about the way radio licences are awarded. It follows allegations by BBC 2 s Newsnight last week over the Radio Authority s award of the east of England licence. ...
NEW MEDIA: Soccernet extension
19 Dec 1998 | by IAN DARBY
Associated New Media s Soccernet site, www.soccernet.com, has signed a co-branding deal...Associated New Media s Soccernet site, www.soccernet.com, has signed a co-branding deal with planetfootball.com, publisher of official sites for 18 of the UK s leading football clubs. Soccernet will feed a division-branded ticker to the 18 club sites, giving users instant news about the Carling ...
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
. Associated partners will have access to all of the clubs marketing communications, including databases ... s literature and associated local projects. The package follows a pilot scheme with seven clubs ...
MEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
. Broadcast rights are split between the BBC and Sky, and the Telegraph hopes to profit from its association ...
MEDIA: BBC’s confusion shows in its own mission message
19 Dec 1998 | by RAYMOND SNODDY
Association suggested that boasting about 30 million hits a month for BBC Online wasn t so smart when you ...
AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports
19 Dec 1998 | by DANNY ROGERS
, the restaurant group most closely associated with the renaissance in eating out, Conran Restaurants ...
Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP
19 Dec 1998 | by DAVID MURPHY
.2 John Ayling Associates 4= 11 McDonald s Leo Burnett 81 ...
Rapier scoops DMA gold award for C&W direct response TV
18 Dec 1998 | by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association...Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
