to remove filtersMARKETING MIX: That was the week that was
17 Dec 1998 | by JANE BAINBRIDGE
petrol. 5 years ago: Tesco becomes the first supermarket to join the Booksellers Association ...
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AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports
19 Dec 1998 | by DANNY ROGERS
, the restaurant group most closely associated with the renaissance in eating out, Conran Restaurants ...
ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan
03 Dec 1998 | by ROBERT McLUHAN
street - Dixons holds 50% of the home PC market. But now the Consumers Association has joined the fray ...
HOTLINE
20 Nov 1998 | by CLAIRE BEALE
, and the winning bidder will be granted a 12-year licence. The Direct Marketing Association s agencies ...
Maher Bird unveils superstore born of off-licence merger
13 Nov 1998 | by CLAIRE COZENS
Maher Bird Associates has unveiled its launch work for First Quench, the new company created out...Maher Bird Associates has unveiled its launch work for First Quench, the new company created out of the merger of the Victoria Wine and Thresher off-licence chains. The agency has created a press and poster campaign to support the launch of the First Quench-owned drinks superstore, Martha s Vineyard ...
Iceland gives HHCL pounds 10m ad task
29 Oct 1998 | by LISA CAMPBELL
it won the account from Tom Reddy and Associates. However, at the end of 1996, the account returned ...
Etam asks Barrett Cernis to produce a smarter image
09 Oct 1998 | by ELEANOR TRICKETT
associations, has appointed Barrett Cernis Delves & Partners to give it an image makeover....Etam, the troubled high street fashion retailer dogged by its downmarket image and Essex girl associations, has appointed Barrett Cernis Delves s task is to alter Etam s current appeal to a predominantly 35-and-over age group, and make its 200-plus outlets more attractive to fashion conscious ...
NTL seeks interactive TV tie-ups
08 Oct 1998 | by NIGEL CASSIDY
and the Press Association to offer consumers home shopping, banking and entertainment through its TV...Cable company NTL is poised to sign deals with Barclays Bank, Airtours, Universal Studios and the Press Association to offer consumers home shopping, banking and entertainment through its TV-based interactive service. NTL claims NTL Interactive, which launches next March, will be the first ...
STOP PRESS
08 Oct 1998 | by STEVE BELL
companies. Procter s press manager Dominic Hayes has moved to the Football Association to become ... with the Football Association allowing the electronic games publisher to have the rights to use the FA and three ...
RELATIONSHIP MARKETING: How Air Miles took off - Loyalty pioneer Air Miles has overcome early setbacks and grown into a huge business Now it has to stay ahead of the competition, Gill Upton writes.
08 Oct 1998 | by GILL UPTON
to redeem their points, comments Edwina Dunn, chief executive of Dunn Humby Associates, which holds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
