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MEDIA: Telegraph set to clinch Cricket World Cup deal

. Broadcast rights are split between the BBC and Sky, and the Telegraph hopes to profit from its association ...

CWC to target child net users

Cable s Life, as part of the campaign. The company is believed to be developing new services which appeal to children using the internet for education. The film is a computer-animated adventure made in association with Pixar, the creator of Toy Story. The film, which is based ...

ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan

street - Dixons holds 50% of the home PC market. But now the Consumers Association has joined the fray ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

, in consumers minds, the benefits associated with Microsoft s products are still clear, they will put up ...

Industry fights freephone change

. The Direct Marketing Association, whose long-standing Telephone Council is also rallying against ...

NEW MEDIA: Yahoo! and BT click

Yahoo! Europe and BT have announced an alliance to provide a pay-as-you-go internet access service called Yahoo! Click. The service will be a rebranded version of BT s existing Click package. Users will pay 1p a minute on top of local call charges. An associated helpline will be charged ...

DIRECT MARKETING: TEACHING TELEPHONE MANNERS - Jade Garrett discovers how companies can help their staff make the most of a vital first contact - a voice on the end of the telephone

will be publishing a report in January on behalf of the Direct Marketing Association which shows a significant ...

Geocities names Y&R to $20m account

marketing, Landor Associates will handle corporate design and the Media Edge will be responsible for media ...

Geocities names Y&R to $20m account

marketing, Landor Associates will handle corporate design and the Media Edge will be responsible for media ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

to control door-to-door sales. Leading field marketing agencies, through the Field Marketing Association ... regulators is being given to the Field Marketing Association, which represents about half the companies ... to comment on its recommendations, and a number of the trade association s views were taken into account ...

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