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Centrica boosts charity support

Goldfish, contribute pounds 1.7m to several causes including Mencap and Carers National Association ...

ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan

street - Dixons holds 50% of the home PC market. But now the Consumers Association has joined the fray ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

, in consumers minds, the benefits associated with Microsoft s products are still clear, they will put up ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

in their services. Alison Williams, chairman of the Field Marketing Association and managing director ... . People are beginning to associate door-to-door with the likes of the utilities companies, says David ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

to control door-to-door sales. Leading field marketing agencies, through the Field Marketing Association ... regulators is being given to the Field Marketing Association, which represents about half the companies ... to comment on its recommendations, and a number of the trade association s views were taken into account ...

STOP PRESS

companies. Procter s press manager Dominic Hayes has moved to the Football Association to become ... with the Football Association allowing the electronic games publisher to have the rights to use the FA and three ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

customer base over the longer term. And at DunnHumby Associates, customer transaction data analysts ...

HOTLINE

Walls and Seven Associates to pitch against its incumbent Manchester agency, Barrington Johnson ...

Boxing champ in video game deal

and prevents his image being associated with any other video game or computer game. I wanted to have ...

NEW-MEDIA CHOICE: SONY

I was expecting - and the library feel doesn t sit easily with the values I associate ...

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