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Direct Line selects Fodor for on-line PR campaign

Direct Line, the biggest motor insurer in the UK, has appointed Fodor Wyllie Associates...Direct Line, the biggest motor insurer in the UK, has appointed Fodor Wyllie Associates on substantial six-figure fees to manage PR activity for its recently launched on-line service, directline.com. Fodor Wyllie will report to Direct Line s corporate affairs head, Chris Wermann. The account ...

BORDER LINES: SYDNEY Antipodean arm for August.One

by Andrew McGregor, previously a Text associate director in the UK. Launch clients for the venture include...by Andrew McGregor, previously a Text associate director in the UK. Launch clients for the venture include ...

MEDIA BRIEFS: Marketing hires Brech as Media editor

Marketing (owned by PR Week publisher Haymarket Publishing) has recruited Poppy Brech as associate...Marketing (owned by PR Week publisher Haymarket Publishing) has recruited Poppy Brech as associate editor, media. Brech is currently features editor at Media Week, where she was previously TV editor. She is expected to join in January to replace Anne-Marie Crawford, who is leaving to join ...

GPC gives media role to ex-Turner director Sowells

GPC has recruited Turner Broadcasting public affairs director David Sowells to head a new practice advising media clients and handling media relations for existing clients. He will be an associate director, reporting to managing director Peter Bingle. He spent two-and-a-half years ...

International: Ogilvy dominates Asian PR awards once again

Communicator of the Year was Steve Yap, an associate director at Ogilvy in Hong Kong. Other winners ...

DIARY: Fishburn Hedges wins the laser battle of supremacy in Trafalgar Square

the evening one to remember, Fishburn Hedges associate director Sarah Croom-Johnson secretly arranged ...

EDITORIAL: Today’s PR has a solid bloodline

Library, company, and trade association archives, and tracking down some of those who have links ...

PROFILE: Stephan Shakespeare, adviser to Lord Archer - Taking arms against a sea of PR troubles. Stephan Shakespeare’s role is to save Lord Archer from outrageous fortune

with sleaze-by-association, and it is a safe bet he will be seen as tarnished for the foreseeable future ...

FOCUS: HEALTHCARE PR - A new pill to swallow. A further layer of healthcare regulation will necessitate greater levels of pre-launch PR for new drugs. Nick Purdom reports

. Westminster Strategy associate director Jane Cooper sees a role for the consultancy advising ... Strategy associate director Jane Cooper says the way Relenza hit the headlines was unexpected, and meant ...

FEATURE: The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR. Robert Gray turns back the pages of time to where it all began

and Alex Spoor of the National Association of Local Government Officers and Roger Wimbush of Westminster ... Consultants Association and became its first chairman. That same year also saw the birth of one of the most ... of the Institute of Public Relations. 1949: British Association of Industrial Editors formed. 1951 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.