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New internet service to sponsor British Comedy Awards

their mouths. Smile is using the sponsorship to help remove negative associations of traditional banking...the screen to cover their mouths. Smile is using the sponsorship to help remove negative associations ...

Watchdog loses marketing chief

David Sneesby, the Consumers Association s marketing director, has left the organisation after...David Sneesby, the Consumers Association s marketing director, has left the organisation after almost three years. Sneesby was responsible for the marketing of Which? magazine and its spin-off products. He led the marketing effort for Which? Online and the launch of its masthead television ...

DIRECT - C&W in Christmas discount calls mailer

Cable We want to give something back to our customers at Christmas. With the international call cap, we can enable them to talk to friends and relatives abroad on Christmas Day cheaper than BT. Rapier s work for C s Direct Marketing Association/Royal Mail Awards. It took first place ...

Pontin’s appoints Cheetham Bell to winter campaign

Pontin s, the Scottish s brand into the next century . Cheetham Bell replaced RPM3 as Pontin s ad agency after a successful project last summer. Media has switched from John Ayling and Associates to MediaCom TMB North. The campaign will focus on a party theme, with an adaptation ...

BBC promotes comedy in ’Perfect Day’ sequel

campaign to highlight the range of comic talent associated with the BBC. The films are due to air ...

MARKETING MIX - Brand manager of the week

on (and why)? Welsh Rugby Union for the free tickets. Cable and Wireless, to be associated ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

exclusivity was key, the Millennium Dome and its associated National Programme must offer investors a real ... in turn provided a logical link with M association with the National Identity Zone in the Dome ...

ANALYSIS - Will boozers go Blue? - Bass is trialling a low-alcohol lager, Carling Blue, but the sector is tiny and still shrinking. How can it buck the trend with pub-goers?

Consumers Association panel said two leading brands, Kaliber and Tennent s LA, tasted bitter ...

Briefs

. Regal Hotel Group has been awarded best ad campaign of the year by the Hotel Marketing Association ...

New product development - Predicting what’s on Santa’s sleigh - Toy-makers are having to keep up with kids’ sophisticated tastes

Mattel 10 Baby Annabell Zapf Source: The British Association ... 1998 Furby Source: British Association of Toy Retailers, Toy of the Year Winners UK TOY ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.