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OSA appoints Camron PR

s Christmas lights, the Oxford Street Association (OSA) has appointed Camron PR in a bid to attract positive...Following the negative publicity generated by Tango and Findus sponsorship of last year s Christmas lights, the Oxford Street Association (OSA) has appointed Camron PR in a bid to attract positive coverage this year. The lights will have no corporate sponsors and the pounds 15,000 it costs to finance ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

, managing director of fashion specialist Halpern Associates, says PR is an essential tool for bringing ...

Tesco appoints APCO UK to political advisory role

, in conjunction with Welsh affiliate Morgan Allen Moore. The account will be led by APCO associate ...

Profile: Jane Howard, Jane Howard PR - The wizard of consumer PR/Jane Howard looks forward to less management and more client contact

many of her PR skills in what she describes as her first proper job at Jones Rose Associates, where ... 1983 Account executive, Jones Rose Associates 1989 Founder and MD, Jane Howard PR 1999 ...

UK consumers vote M&S as most trustworthy company

Despite its recent troubles, Marks and Spencer has topped a poll of Consumer Association (CA...Despite its recent troubles, Marks and Spencer has topped a poll of Consumer Association (CA) members as the most trusted company, while Marlboro has emerged as the least trusted brand. The results of a survey of 2,000 CA members, conducted by the association and thinktank the Future ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

s association with the France 98 World Cup a step further when the agency teamed Coca Cola up with Asda ... ran in the Express. It s a modest sponsorship, says Harvard associate director Fraser ... partnership - one to build the association, and the next two to strengthen it in the minds of the target ...

CAMPAIGNS: Beenz stirs up a hive of publicity - Hi-Tech PR

and Associates, Band and Brown s New York affiliate, executed a similar PR strategy in the US. Results ...

Iwaniuk leaves Shell to boost Nike’s UK profile

Shell, Iwaniuk worked at Burson-Marsteller for three years, as an associate director in the public ...

Paragon’s Blenkinsop heads Woolworths PR

Association, financial consultancy First Plus Financial and the National Disability Council. Before ...

Amway appoints APCO for public affairs campaign

reputable direct selling firms. The account will be run from London by associate director Mark ...

 

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